Aha! is the world's #1 product roadmap software and is trusted by more than 150,000 users worldwide. We are one of the fastest-growing companies in the U.S. Our cloud-based software helps product and company builders link their brilliant strategy to their team's work and create visual roadmaps. Aha! was founded in April 2013 by Silicon Valley veterans and software development experts, Brian de Haaff and Dr. Chris Waters, whose two previous startups were acquired by well-known public companies.

Our goal at Aha! is to help people build products and companies with conviction. We want you to discover (or re-discover) your mojo -- that sense of potency, confidence, and swagger that you have when you say to yourself, "I've got this." So join us on this epic adventure.

In April 2017, we published a provocative book that shares our philosophy and the story of our exceptional growth -- Lovability. The book explains that customer love is within reach for anyone who designs, builds, and delivers a product. Anyone. These concepts are not complicated, with one caveat. You have to be willing to dismiss preconceived notions about what can be loved.

And that is what makes Aha! and the book unique. It takes a feeling that we all know — love — and applies it to the complex task of building products and companies. And it plainly shows you how to do it, while explaining why everything think you know about hype-inspired innovation is likely wrong.

After all, life is short. Why spend it doing anything less than meaningful work with people you care about? Let us help you find even greater inspiration and a few new approaches to be your best.