Trail wants to improve the customer experience provided in restaurants and retail stores across the world.

Since April 2014, Trail’s mission has been is to simplify the working day for store staff; Our application's user centric design simplifies the working day allowing staff to recapture time they want to spend with customers.

With Trail, the Head Office and Ops team can distribute actions and information from multiple sources and track progress & activity. Business intelligence data and brand standards are neatly served up in actionable, bite-sized tasks to store managers – simplifying their work day. With this at its core, Trail changes behaviour and improves store performance.