Paid Media Expert EMEA remote

  • Wings4U
  • 04 Apr, 2018
Contract / Freelance Data Analysis Marketing Project Management SEO

Job Description

Wings4U is searching for a driven social media guru to complement our inbound team working with amazing clients in EMEA region to manage the implementation of paid media efforts across the following channels: Google AdWords, Facebook, Twitter, LinkedIn, Instagram, YouTube. Top candidates will be comfortable with data but also have a strong creative instinct.

Position responsibilities:

  • Manage comprehensive paid media campaign lifecycles from planning (setting up editorial calendar, audiences, etc based on overarching strategy and budget) to execution (tagging, trafficking/QA, launch) and analyses (ongoing optimization, weekly performance reports, post campaign readouts)
  • Manage multi-channel creative development process through deployment, testing, and launch, ensuring flawless and timely execution
  • Assist in the development and maintenance of various supportive media, audience and creative test designs and strategies
  • Work with legal and compliance teams to route creative/audience targeting approvals
  • Management of media tracking tactics to ensure accurate measurement against KPIs and establish regular cadence of campaign reviews

Must have skills:

  • Facebook and LinkedIn paid media campaign management
  • Google AdWords and AdSense
  • Strong ability of keyword research
  • SEO
  • Expert attention to detail, organization and management skills
  • Ability to plan time, work to tight deadlines, collaborate efficiently
  • Experience in digital marketing and paid media industry
  • Understanding of the technology industry, its audiences, methods of interaction, best channels and tactics
  • Ability to do great work under tight budgets

Nice to have skills:

  • Inbound certification
  • Display Ads know-how